Beaches of South Walton launches new ad campaign

Beaches of South Walton launches “Be beaches of South Walton” campaign.   This 90-day radio and television ad campaign is funded by BP and distributed to the Beaches of South Walton to boost a damaged tourism market as a result of the Gulf Coast Oil Spill.   The campaign focuses on the growing cultural experiences available along the beaches of Northwest Florida, including YOLO boarding, lifestyle classes at Studio b., and family adventures such as zip lining.   The campaign invites the consumer to image “what will you be in the Beaches of South Walton?”   The radio and television spots further highlight that the beaches are clean and open to the public.   The ads are currently airing on CNN, Fox News, The Weather Channel and several other stations.     Radio spots are also being aired in markets including Atlanta, Baltimore, Birmingham, Dallas, Houston and Nashville. Read more about the Beaches of South Walton in this Beachguide press release.

Published on Monday, July 26, 2010